Temu, a Chinesefounded ecommerce company, became the mostdownloaded app in the U.S. in just over a year. The retailer has flooded social media feeds with curious consumers and even aired ads at backtoback Super Bowls. In 2023, the discount retail app moved about $17 billion worth of goods between manufacturers and customers across the Pacific.

WSJ breaks down how its continued growth could redefine online retail, just like Amazon’s speedy delivery did.

Chapters:
0:00 Temu’s popularity
0:35 Temu’s explosive 2023
3:00 How Temu can redefine ecommerce
5:57 Temu’s future

News Explainers
Some days the highspeed news cycle can bring more questions than answers. WSJ’s news explainers break down the day's biggest stories into bitesize pieces to help you make sense of the news.

#Temu #Ecommerce #WSJ