In this video I wanted to answer a question I get very frequently which is 'What is IRE?' and how to apply the knowledge to your workflow. It's probably more a video for guys that are just getting into videography but I hope it will still be interesting regardless of your experience. Enjoy!

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0:00 Intro
0:30 Heads up
1:01 IRE basics
2:19 What is IRE?
2:51 Examples of IRE
4:33 IRE using false color
5:32 What about %?
6:24 IRE in practice
7:28 IRE tips to take away