Let's unravel the current Beautycounter situation! From the $1B Carlisle Acquisition to Founder’s Buyback and Layoffs: WHAT is going on?!

UPDATE VIDEO NOW LIVE:    • BREAKING NEWS: BEAUTYCOUNTER SHUT DOW...  

If you’ve seen Beautycounter in the news lately (or tried their site!) and wondered if it’s shutting down, going bust, or just the centre of a social media swirl… you’re not alone! After it's pioneering female founded B Corp beginning in 2013, a $1B valuation in 2021 and a sale to private equity firm Carlisle they've seen a few CEO changes over the last few years and they’re now offline after another sale with words like "foreclosure", "winding down", and "terminations" hitting headlines.

When we’re trying to shop in a way that's more mindful of ethics and impact, it can be really hard to figure out what’s truly going on and make our own shopping decisions in the middle of a social news media swirl. Beautycounter has been a pioneering brand in the clean beauty, B Corporation, and ethics business space so I wanted to dive in and take and important look at this story and how we respond.

In this video we'll try to find some clarity and look at what's been said, what we know for sure, and other factors impacting the current situation. You can hit follow for updates as the story unfolds.

This video also highlights a few principles in how we respond to any brand and search them out. A few key ones being:
As Maya Angelou said: “Do the best you can until you know better. Then when you know better, do better.” We approach conscious shopping the best we can, and make it a journey as we know better.
The goal is to shop the best brand possible for each thing that needs to come into our homes and lives. Sometimes the best option for something isn't perfect. Sometimes we learn along the way but in each situation my goal is to shop the best option for the moment.
We also all have slightly different values and that's ok! What one person needs and wants can be different from someone else.
On the journey I also try not to label companies as "good" and "bad' but to expand a little more. The company that's the best choice for one person might not be far enough along the journey for another but we each choose the best option for ourselves and our values for each step of our conscious consuming journey!

Other ethical, sustainable and safer skincare brands:
My personal favourites for skincare are Evolve Beauty and Cocokind. I think they have the best balance of the same values from
Evolve Organic Beauty: https://tidd.ly/3JAlsYN
Cocokind: https://shrsl.com/4ibfy
Credo Beauty: https://shrsl.com/4ibgc (Look at Ilia, RMS, and Evolve)
Henry Rose Fragrance: https://shrsl.com/4ibg9

TIMESTAMPS:
0:00 Intro + General Principles for Choosing Brands
4:36 What is Beautycounter?
7:35 Sidenote 1: Working with the brand
9:49 Sidenote 2: The culture of direct sales
13:01 What Got Complicated about this sale?
14:15 Is the brand going to survive?
16:22 Why did people get laid off?
25:28 Where do conscious consumers go from here with Beautycounter?