It is difficult to overstate the importance of understanding cultural differences in international business, but what exactly is "culture?"
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Here are some timestamps so you can jump ahead to what you need most:
0:00 Start
0:30 What is culture?
13:30 Values, Norms, Folkways, Mores, and Taboos
24:08 Hofstede's Framework
34:00 LowContext vs. HighContext
43:35 How to work through culture shock
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Here are some links to other videos in this series:
⏩ Next video in the series:    • How Does Global Trade Build Wealth? ...  
⏪ Previous video in the series:    • What is Globalization?  Module 1  
⏮ First video in the series:    • What is Globalization?  Module 1  
The series playlist:    • MGT 1060: Principles of International...  
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Here are some links to studies, articles, case studies, and other materials referenced in the video:
Link: Hofstede’s Framework: https://www.hofstedeinsights.com/pro...
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APA 7 Citation:
Schiffbauer, L. W. [Nutshell Brainery]. (2021, April 9). What is culture? [Video]. YouTube.    • What is Culture?  Module 2