You can use the Google My Business performance tab to see the actual search queries that trigger your Google Map listing. One thing I noticed for TM Blast was that my second biggest search query that would drive impressions was for "digital marketing," which was surprising since I did not use that phrase anywhere in my GMB account. I then ran a report in Local Falcon and noticed that I had close to a 50% Share of Local Voice ranking for this phrase without really trying.
To rank better for this phrase, I identified a few things that I could do on my account.
1) Update the description to include that phrase
2) Add this phrase as a Q and A
3) Add this phrase to my update section
You can visit my service page if you want Local SEO help for your website. https://www.tmblast.com/services/nyl...
Interested in a Free Local SEO Audit? https://www.tmblast.com/services/free...
Want to learn more about Greg Kristan from TM Blast? https://www.tmblast.com/aboutthissi...