In the 1970s and 80s the Japanese big three, heck with Mazda the big 4 were unstoppable, so it’s reasonable to think that their luxury brands, Lexus, Infiniti and Acura were going to take over the world. Yet today Infiniti is a niche player that’s struggling to compete. Why has it failed to capture the world’s imagination despite many reboots?

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Sources:
https://en.wikipedia.org/wiki/Infiniti
https://en.wikipedia.org/wiki/List_of...
Infiniti’s website, archived through the Wayback Machine
https://en.wikipedia.org/wiki/Amati_Cars
   • 1990 Infiniti Q45 | Retro Review  
https://www.infinitiusa.com/infiniti...
https://www.motortrend.com/vehiclege...
   • 1990 Lexus ES250 & Infiniti M30 | Ret...  
https://www.infiniti.com/whatdrives...
   • 1991 Infiniti G20 | Retro Review  
https://en.wikipedia.org/wiki/Infinit...
https://en.wikipedia.org/wiki/Infiniti_M
https://en.wikipedia.org/wiki/Nissan_...
https://en.wikipedia.org/wiki/Infinit...
   • 1992 Infiniti J30 (Nissan Leopard/Y32...  
   • 1994 Infiniti Q45 | Retro Review  
   • 1996 Infiniti I30  MotorWeek  
https://en.wikipedia.org/wiki/Renault...
https://www.motortrend.com/reviews/19...
   • Motorweek 1997 Infiniti QX4 Road Test  
   • Motorweek 1997 Infiniti Q45 Road Test  
   • Motorweek 1999 Infiniti G20 Road Test  
   • Motorweek 2000 Infiniti I30 Road Test  
   • 2002 Infiniti Q45 | Retro Review  
https://www.caranddriver.com/reviews/...
   • 2003 Infiniti G35 Sedan (Nissan Skyli...  
https://www.caranddriver.com/reviews/...
https://www.caranddriver.com/reviews/...
https://www.caranddriver.com/reviews/...
   • Roadfly.com  2007 Infiniti M45 Car R...  
https://global.nissannews.com/en/rele...
   • Motorweek 2007 Infiniti G35 Sedan Roa...  
https://www.caranddriver.com/reviews/...
   • Motorweek 2008 Infiniti EX35 Road Test  
   • Motorweek 2009 Infiniti FX Road Test  
http://web.archive.org/web/2009072101...
https://en.wikipedia.org/wiki/Infinit...
   • Road Test: 2011 Infiniti QX 56  
https://www.caranddriver.com/reviews/...
https://www.topgear.com/carnews/new...
https://en.wikipedia.org/wiki/2015_Br...
   • Infiniti Q50 review  Auto Express  
   • Road Test: 2014 Infiniti Q50  
   • Infiniti Q30 indepth review  Carbuyer  
https://www.caranddriver.com/infiniti...
https://global.nissannews.com/en/rele...
https://en.wikipedia.org/wiki/Infinit...
https://www.topgear.com/carnews/infi...
https://en.wikipedia.org/wiki/2020_Br...

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