What mindset shift do you need if you want to sell direct? 27:45 Interview starts
How can you use Meta and AI tools to amplify your marketing? Matt Holmes gives his tips as well as insights from running my ads for my store, https://www.JFPennBooks.com'>https://www.JFPennBooks.com

In the intro, how to sell more books at live events [BookBub]; Future of publishing and LBF, includes video of our live panel [Orna Ross on SelfPublishingAdvice]; 5 Trends we learned at the Future of Publishing [Kickstart Your Book Sales]; Author business and Author Nation [Wish I'd Known Then]; Amazon delists my Companion workbooks, but you can buy the spiralbound versions and bundles on my store, https://www.CreativePennBooks.com'>https://www.CreativePennBooks.com

Plus, Nvidia's Earth2 digital twin development platform for climate science; Moonshots and Mindsets Podcast with Peter Diamandis; Sam Altman on GPT5 [Lex Fridman] ; Using Claude for Shopify mass upload template [M.C.A. Hogarth]; Plus, join me and Joseph Michael for our AI webinar, 4 April, 8pm UK — register here to join us live or get the replay — https://www.thecreativepenn.com/april4

Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at https://www.ProWritingAid.com/joanna

Matthew J. Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes. Matt has a great newsletter and courses for authors around Facebook ads and direct sales.

A mindset shift when switching from KU to direct sales
Control of your cash flow and customer base with direct sales
Email marketing strategies
AI automatic targeting vs. manual targetting
Tools to create better ads for targeting your ideal reader
Matthew's ad testing methodology
The influx of print sales when selling direct and how to source them
The Direct Sales Blueprint for Authors and Facebook ad courses

You can find Matt at https://www.MatthewJHolmes.com

You can find the transcript and show notes in the podcast backlist: https://www.thecreativepenn.com/podca...

Buy writing books directly from me: https://www.CreativePennBooks.com'>https://www.CreativePennBooks.com

Buy my fiction and memoir at https://www.JFPennBooks.com'>https://www.JFPennBooks.com

Join my community at   / thecreativepenn