How do you find the story behind all your stories?
22:30 Interview starts
Who are you at the heart of your books? Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours.

In the intro, 20 new miniature books added to Queen Mary’s Dollhouse [BBC]; Amazon announced Rufus, a new generative AIpowered conversational shopping experience; How generative AI will impact book discoverability; Amazon AI Ready Initiative free AI training;
NY Times is hiring for their own AI initiatives [The Verge]; “There’s nothing wrong with the tech, but it has to be legal and licensed.” [Hollywood Reporter];
Tools & Strategies you must use to survive the 2024 revolution [Marketing Against the Grain].

Plus, I recommend Forever Strong by Dr Gabrielle Lyon; my Kickstarter prelaunch page is up for Spear of Destiny — https://www.jfpenn.com/destiny
Vienna, Nuremberg, and Cologne: My Five days Research Trip notes and pictures https://www.booksandtravel.page/vienn...

Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at https://www.ProWritingAid.com/joanna

Isabelle Knight is a professional publicist, speaker and PR & brand mentor to authors and business founders. She is also adjunct professor in MA, PR & Advertising at the American International University of London.

Brand and it's importance in the age of AI
Is human connection more important than content?
How to draw an emotional connection with your unique story
Creating and controlling your author brand story
Dealing with the fear of vulnerability
Tips for pivoting your author story
At what stage could a publicist be helpful for an indie author?

You can find Isabelle at https://www.BuildYourBrandWithPR.com

You can find the transcript and show notes in the podcast backlist: https://www.thecreativepenn.com/podca...

Buy writing books directly from me: https://www.CreativePennBooks.com

Buy my fiction and memoir at https://www.JFPennBooks.com

Join my community at   / thecreativepenn