In this presentation, Juris Jasans, Commercial Director Eastern EU for Nemiroff Vodka, discusses Nemiroff's recipe for liquor brand growth. He touches on strategies including activation, partnerships, and measuring ROI.
Check out the full PowerPoint on Nemiroff's recipe for liquor brand growth from this video here: https://share.hsforms.com/1HppSRiDWSS...
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00:00 Introduction
01:59 History of Nemiroff
02:47 Recipe for Brand Growth
04:53 Availability
06:16 Visibility
07:23 Activations
07:56 In Market Execution