In this presentation, Tatiana Mercer, the CoFounder of Three Spirit Drinks, breaks down how to invest in a successful DTC strategy. Mercer touches on building the right team and finding your brand's ideal customer.

Check out the full PowerPoint on How to Invest in a Successful DTC Strategy here: https://share.hsforms.com/1x1tNROJSj...

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00:00 Introduction
00:10 Three Spirit Drink Background
01:43 Building an Ecommerce Team
03:35 How to Find Your Consumer
04:53 Outcome of the Investment
06:00 Pros and Cons of DTC
08:33 What This Means for Bars and Retail