Illumination have dropped the 2nd trailer for their latest Minion instalment that is Despicable Me 4! And it's an interesting trailer, because it has so little Gru! And I think that's an interesting piece of marketing that makes a lot of sense from Illumination Studios. After all, it's the prequel Minion movies that have done so successfully. Are kids really here for the ensemble Gru family anymore? As much as this franchise is incredibly popular, I feel like I'm starting to see the cracks of concerns coming through with this 4th movie. At the same time, it's now revealed to be a superhero parody... in 2024. Doesn't that seem a little late? Or is it perhaps the perfect time to establish the Mega Minions now that the superhero genre seems to be well and truly fading?

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...I'm onboard! But let's see if it pays off...