Dan explains how marketing will drastically change in web3 and the metaverse as we go to communitycentric brands. With the adoption of DAOs and other communitydriven projects, brands and people need to look at how they bring others in on the company journey and decisionmaking. Dan Robbins is a media strategist, producer, and creator of "Meta Talkz, the firstever Web3.0/Metaverse cable TV show focused on interviewing groundbreaking founders in the space, currently airing on Fox. On a mission to bring 100 million entrepreneurs into the metaverse, Daniel has helped over 150 entrepreneurs and brands get exposure in media outlets such as Forbes, CNN, New York Times and is also cofounder of Metaverse XYZ. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx