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The $17500000 Rebrand of Jesus Christ

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Kat Blaque

This past Super Bowl, He Gets Us released their newest campaign featuring polarized groups washing each other's feet. The campaign is an attempt to rebrand Jesus away from the hateful image increasingly associated with him, thanks to conservative Christians who push for Christian Nationalism. And as it turns out, they've got the same funders.

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00:00 Biblical description of footwashing
01:42 Quick Summary
02:43 What is the He Gets Us Campaign?
05:46 The issue with the ad's posititioning
06:31 Why I left Christianity
08:30 How Christians responded to the ad
11:28 How conservatives misunderstand "intersectionality"
14:35 The hate that funds He Gets Us
18:02 The homophobic truth of He Gets Us
19:25 Hobby Lobby and the Transphobia of the campaigns largest donor.
21:16 The issue with framing the response to oppression as "division"
25:16 How He Gets Us misses the reason many leave Christianity.
27:48 Conclusion
29:05 Sign out

posted by moerantasjd