Although value based pricing is the ideal as you move away from cost based pricing, you have to accept not every client is willing to pay based on value.

In this episode of Ask Me Anything, Blair reveals the best time and strategy to offer value based pricing for your creative services.

HAVE A QUESTION YOU'D LIKE ANSWERED? Ask it here:
https://www.winwithoutpitching.com/ama/

NEW TO WIN WITHOUT PITCHING?
Learn how to navigate the 4 Conversations in The Arc of the Sale as the expert practitioner. We explore positioning, lead gen, pricing and the mindset and behaviors required to close more deals with your integrity intact in our popular blog here:
https://www.winwithoutpitching.com/th...

QUICK START GUIDE:
Reclaim the high ground in the client relationship. Get the 5star, Amazon bestselling book that started a revolution, The Win Without Pitching Manifesto (includes 12 bonus videos).
https://www.winwithoutpitching.com/th...

Stop pricing for your time and inputs and start charging for the *value* you create.
Get Blair's second book: Pricing Creativity: A Guide to Pricing Beyond the Billable Hour:
https://www.winwithoutpitching.com/pr...

✍ Master the 4 Conversations In The Arc of the Sale at the live Win Without Pitching Workshop:
https://www.winwithoutpitching.com/wo...

JOIN THE MOVEMENT:
Subscribe to Win Without Pitching and join thousands of creative professionals who are learning to lead in the sale and win new business without first donating their thinking for free.
https://www.winwithoutpitching.com/th...

#WinWithoutPitching
#PricingCreativity
#BlairEnns
#ShannynLee
#marketing

Time Stamps
00:54 Question: How to defend the client question, "Why are you charging a percentage of the outcome?" Understanding the valuebased pricing model.
02:07 Blair clarifies that valuebased Pricing doesn't mean putting compensation at risk
02:38 Recognizing that practicing valuebased pPricing instead of costbased pricing is not acceptable to all clients so always introduce options
03:15 Value Price the opportunities where you can create the biggest impact
03:31 Uncover opportunities to create extraordinary value in the value conversation by bundling services and price accordingly