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Professor Tim Spector was one of the “winners” of the Covid era: his ZOE symptom tracker app accrued millions of users during the pandemic.

Now he has pivoted back to his true passion, gut health, and taken many of his followers with him. Endorsed by celebrities such as Davina McCall and Carrie Johnson, the new version of the ZOE app promises a personalised nutrition plan and comes with a glucose blood monitor usually used by diabetics. It is proving hugely popular, with over 100,000 subscribers paying up to £600 in their first year — and a further 300,000 on the waiting list.

It boasts all the hallmarks of a scientific endeavour, with endorsements by worldleading experts and numerous studies. But how convincing are its claims?

Deborah Cohen, Newsnight’s former Health Editor, and Margaret McCartney, a GP, undertook a forensic investigation for UnHerd and found that ZOE’s scientific foundations aren’t as strong as they would have you think…

Read the full investigation: https://unherd.com/2023/10/weneedto...

Listen to the podcast: https://plnk.to/unherd?to=page


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// TIMECODES //

00:00 01:32 Introduction
01:32 04:05 Deb Cohen explains what the Zoe app is and what it claims to do
04:05 07:01 Cohen tells us if the app is worth the ‘expensive’ label it holds
07:01 12:44 How did Tim Spector become an investor and shareholder in such an expensive business?
12:44 19:40 Is the technology appropriate and accurate for healthy people?
19:40 25:43 Have there been studies to show us that Zoe really works?
25:43 32:50 What are the limitations and disadvantages of constantly recording this data?
32:50 33:36 Concluding thoughts


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