Seth Godin, the worldrenowned marketing and leadership author inspires us on how to get our ideas spread when mass marketing and traditional advertising have moved to the past.
• Mass marketing and traditional advertising don’t work anymore.
• Everyone is a click away, which means that both opportunities, but also competition, are increasing.
• “People like us (do things like this)” the job of the marketer is to find the people like us and determine what do things like this really mean.
• The winners will be those who can find the right niche and lead them.

Seth Godin explains why the riskiest thing you can do is play it safe. This is inspiring advice for entrepreneurs and others who are following their dreams and trying to do work that matters.

Click here to get a free audiobook copy of Seth Godin's NEW book: https://amzn.to/3z5gzQx

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1. Behind the Brand fulllength episodes:
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3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min

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