Memberships are a great business model because you can get paid forever... right? Not quite.

Let's take a closer look at what the reality of running an information based membership business is like, compared to creating and selling oneoff courses.

Personally, I prefer a oneoff course model by far and in this video, you'll see why that is. It's also the reason why we have focused on course features in Thrive Apprentice (https://thrivethemes.com/apprentice/) over membership features. But it's not all black and white and we will be approaching subscription features as well, in the future.

What's important is that you get a realistic view of the different pros and cons of the business models. How you price your product is a super important strategic decision after all. More on pricing:

   • The 3 Most Common Mistakes When Prici...  
   • How to Price Your Online Course  Bad...