Philip Kotler explains how to differentiate when your product or service is matched by other competitors. He argues organisations need to give ‘use value’ as well as ‘purchase value’. An organisation’s value is not just what’s on the balance sheet but also comes from the value of the employees, customers, networks and the brand equity.

London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.

Website:
https://www.londonbusinessforum.com/

Follow London Business Forum on Twitter:
  / lbfevents  

Like London Business Forum on Facebook:
  / londonbusinessforum  

Subscribe to our channel:
   / londonbusinessforum