In this video, we discuss Customer Perceived Value: what determines it, and how you can leverage it to your business' benefit.

Perceived Value is what helps us decide whether we buy a product or not. It's the sum of our perceived benefits and costs. If the good outweighs the bad, then we make a purchase – if not, we don't.

► Perceived benefits include physical, logical, and emotional.
► Perceived costs consist of psychological, energy, and monetary.

To improve your product's customer perceived value, you want to incorporate marketing activities that push its perceived benefits while mitigating its perceived costs.

Keep watching to learn more about Customer Perceived Value and how to improve it.

Timestamps
00:00 Intro
00:28 What is CPV?
01:39 How is CPV improved?
03:25 CPV improvement in practice

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#CustomerPerceivedValue #CPV #PerceivedBenefits #PerceivedCosts #Marketing #VoIP

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CloudTalk is a cloudbased VoIP call center software designed to empower your customer service and sales operations. It features powerful tools to automate and optimize routine tasks, leading to better customer care and higher employee efficiency.