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Persuasion vs. Negotiation

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Columbia Business School

Topnotch negotiation and persuasion techniques are essential to becoming a better leader. In this video, Columbia Business School professor Bob Bontempo explains why negotiation and persuasion are two complementary skill sets, but with a different set of behaviors.

Learn more: http://www8.gsb.columbia.edu/execed/p... and http://www8.gsb.columbia.edu/execed/p...

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