As our careers progress, many of us come to a point where leadership is less about giving orders and more about building consensus, personal persuasiveness, and the ability to negotiate effectively. Drawing on sound research in organizational psychology and behavioral economics, Bob Bontempo, an adjunct professor of Business at Columbia Business School, will cover a range of interpersonal and intergroup persuasion challenges, from oneonone negotiations to driving change in organizational culture. The focus is on practical skills and immediate application to participants’ real world challenges.

In this 30minute minute video, viewers will:

• Become aware of the bad habits we have which block our persuasiveness
• Develop an awareness of a wide range of persuasive styles
• Learn the distinction between persuasion and negotiation, and when to use each
• Learn how to analyze the type of person you’re dealing with, and how to customize your communication for maximum effect

Professor Bob Bontempo teaches in our Persuasion and Negotiation programs. To learn more visit:

Persuasion: Influencing Without Authority
https://execed.business.columbia.edu/...

Negotiation Strategies: Creating and Maximizing Value
https://execed.business.columbia.edu/...