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Our Viral Book Launch Playbook

Get Cole’s new ghostwriting book here: https://a.co/d/bfxqp50

In episode 22 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new ghostwriting book and the viral strategies they used to launch it.

00:00 Intro
00:23 Cole launched a new book!
04:27 Most common book questions
08:21 Our free ebook launch framework
17:03 Secret Kindle bonuses idea
19:40 How to run a viral twitter campaign
21:48 How the book fit our PGA strategy
23:44 How to sell better and get hired more
27:04 Our next book ideas
32:54 Should you take a publishing deal?
37:05 What we would’ve done differently



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• Follow Dickie on Twitter:   / dickiebush  
• Follow Dickie on LinkedIn:   / dickiebush  

• Follow Cole on Twitter:   / nicolascole77  
• Follow Cole on LinkedIn:   / nicolascole