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2023 Recap: Business Wins and Lessons + Future Goals (Our Plan To $10M)

In episode 29 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the wins, lessons, and realizations they gained over the course of the year.

00:00 Intro
01:13 2023 Wins
04:53 Launched a successful group coaching program
11:37 Built our first asynchronous product in a month
15:07 Doubled the business profit
21:07 Hired 7 team members while maintaining performance culture
28:18 Experimented with different podcast styles
31:37 Built our V1 dream production studio
34:59 Built a paid newsletter to $250k in ARR
38:32 Learned the power of crosscollaborations
43:49 Learned how to hire & train a sales team
45:23 Refined our content supply chain
48:44 2023 Lessons & Realizations
50:18 Work in defined sprints of monk or maintenance mode
54:33 Every reinvestment into the business is positive if…
55:56 The importance of surrounding yourself with an allstar team
57:09 You’re a fixed number of hours away from anything
1:02:38 Every leap of progress came from IRL meetups
1:03:25 The value of a mastermind is normalizing success
1:06:04 “Slogs” are necessary
1:07:36 Audio and video develop more resonance
1:08:10 Paying for the ideal scene
1:09:49 We can build anything we want (with constraints)
1:10:28 2024 and beyond



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• Follow Dickie on Twitter:   / dickiebush  
• Follow Dickie on LinkedIn:   / dickiebush  

• Follow Cole on Twitter:   / nicolascole77  
• Follow Cole on LinkedIn:   / nicolascole