Negotiation skills for startup founders
Critical skills and techniques for effective negotiations.
This video is tailored for startup founders looking to enhance their negotiation skills. It emphasizes the importance of negotiation in various aspects of running a business, including dealing with investors, vendors, customers, employees, and cofounders. I know that many founders may lack experience or feel conflictaverse, so here I share practical advice and strategies to turn negotiations from potential conflicts into winwin situations. In the episode I discuss understanding everyone's needs and priorities, adopting a collaborative and creative approach, and aiming for equitable outcomes to facilitate ongoing positive relationships.

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Never Split the Difference https://amzn.to/3VTix4S
Negotiate Anything https://amzn.to/4azwQA4


00:00 Negotiation Skills for Startup Founders
01:40 Negotiation Challenges and Strategies
03:26 Diving Deeper into Negotiation Tactics
06:21 Framing Discussions and Preparing for Negotiations
08:13 Adopting a Healthy Negotiation Philosophy
10:00 Creativity in Negotiation: Finding WinWin Solutions
12:01 Conclusion


Lance Cottrell has been an active startup advisor and startup mentor for over a decade.
He has helped countless startups navigate the key decisions of their journey, like when to take venture capital investment and negotiating term sheets.
He works with many companies in accelerators like Y Combinator and Founder Institute.
He provides help with startup funding including raising venture capital and angel investment.
He can help you achieve liquidity for your company at a high valuation.
Feel the Boot is a startup vlog of tips and advice for earlystage founders.