Ugly Ads just might be the last authentic "growth hack" in the world of Facebook Ads. So what's so special about these ads? How can you get started? In this 90minute interview with Ugly Ads creator @BarryHott , you'll learn about why this ad creative format is so important to a growing brand.

Follow Barry on Twitter:   / binghott  
Work with Barry: https://www.hottgrowth.com/links


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MEDIA BUYING & CREATIVE TOOLS:

Foreplay How I save Facebook & TikTok creatives forever https://foreplay.co/?via=dara
Marpipe Master Catalog Ads https://www.marpipe.com/daradenney?a...
Motion Creative Reporting Dashboards Use DARAD10 to get 10% your first 3 months https://motionapp.com/?utm_source=dar...
Varos https://www.varos.com/?utm_source=dar...


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YOUTUBE & CREATIVE GEAR:

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Epidemic Sound How I get dope music and sounds on my channel https://www.epidemicsound.com/referra...
TubeBuddy How I do keyword research for my channel https://www.tubebuddy.com/DARADENNEY

Who is Barry Hott? 00:00:00 00:07:43
What are “Ugly Ads”? 00:07:44 00:11:50
Why UGC alone won’t work 00:11:51 00:20:59
How Barry uses AI for Creative Strategy Research 00:21:00 00:29:34
WHY YOU SHOULDN’T JUST RESEARCH YOUR CUSTOMERS 00:29:25 00:35:15
When your product doesn’t solve a real problem… 00:35:16 00:44:03
The Top Ugly Ads All Brands Should Test 00:44:04 00:59:40
When to iterate and when to make new creatives? 00:59:4101:08:40
Barry roasts some “Ugly Ads” 01:08:41 01:27:19
Should luxury brands make Ugly Ads? 01:27:21 01:36:35