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Marketing research may seem overwhelming, but it's crucial for your business. Here's your stepbystep guide explaining the market research process, how to do market research, and market research tools and analytics that will help you improve your marketing funnels.

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Marketing research is important because you want to have it nailed down before you even think about marketing.

In fact, in 2006 Microsoft released a product called Zune that was supposed to compete with Apple’s iPod.

But the product was discontinued in 2011 because they failed to differentiate themselves, and according to a former Microsoft executive, it just didn’t give people a reason to choose it over the iPod.

So clearly it’s important that your marketing research is on point.

And in this video, we’re going to take a look at some of the steps we take to do marketing research.

Video Outline

Marketing Research 2022 (00:00)
Analyze Your Product & Audience (2:37)
Determine Your Market Size (4:03)
Competitor Research (14:26)
Differentiation (25:32)

// LYFE Marketing

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