Building a small luxury brand? Achieve power in the marketplace by taking a different approach than large luxury brands. In this video I highlight three priorities for luxury entrepreneurs, and leaders of small brands.
00:00 Entrepreneur leading small luxury brand.
01:00 Difference between small and large luxury brands.
01:40 What small luxury brands don't have.
02:48Why entrepreneurs need a high Luxury I.Q.
03:35Discerning pressure points to help you grow.
04:30Spotting what's relevant. (Giorgio Armani.)
05:05Armani's power.
05:40Personality and importance to small luxury brands.
06:25Mistakes made by luxury entrepreneurs.
07:40You are a symbol of your brand.
08:20How Armani emerged as a symbol of his brand.
09:00The big distinction.
09:40Listening to entrepreneurs for signs they can build a brand.
10:30Are you a luxury person?
11:00Creating barriers to your success?
11:30Limiting your power?
12:05Know where the craft in your business is?
13:00Know how to have a luxury conversation?
13:40Would your clients miss you?
14:00Inspiring clients?
15:05What level luxury are you?
16:00How many stars are you?
17:00What would 5star mean for your clients?
18:20Nuances define luxury brands.
19:00Three things that define your small luxury brand.
20:40Jaguar illustrates hightouch followup.
22:08What do clients get in your category? Can you exceed that?
22:40Email me: [email protected]

You will find my insights and commentary unique in the luxury category. I am particularly focused on entrepreneurs and those who are focused on building revenues, through savvy marketing, sales, and service. My approach is highly strategic and based on more than two decades of working with luxury brands large and small, that want to prosper and lead in their categories. My clients are not just startups, though I welcome earlystage companies, but I have counseled and coached multimillion dollar brands, around the world. I attract followers, fans, and members in more than 50 countries, and my clients value my highly seasoned advice, and innovative approach. If you'd like to learn more about how I can help you and/or your luxury brand email me: [email protected]

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visit: www.andretaylor.com