Do you know how to build your luxury audience? Every business is in the audience building business, particularly, luxury brands. We are building a base of people who appreciate what we offer which will manifest in varying degrees of commitment. Your job is to recognize and identify levels of commitment and get prospects and clients to climb the ladder of greater engagement.
00:00 Your business: audience building.
01:00 Social media: an indicator of the size of an audience.
02:00 Luxury audience building: a big factor.
02:45 What you're looking for in audience building.
03:00 People who THINK and BEHAVE in a certain way build your business.
03:30Musicians want fans that like, listen, buy, attend, bring others, and do so multiple times.
04:40Spectrumthere's a range of behavior you are looking for and catering to.
05:15Understanding audience thinking and behavior means you can get more like them.
06:02Start where you are take easy, uncomplicated, early steps.
07:03Get Intentional about audience building.
08:00Bloomingdales NYC.
11:15Mix up your approach to getting clients.
12:15Attraction: not the only way to get clients, though it is preferred.
12:30Attract and Approach: that's how you build your business.
13:30Approaching prospects is sometimes the only way.
14:00Bigger clients often come from direct approach because of the "human factor."
15:00Cultivate Nurture Reward.
15:40Presenting, connecting, reinforcing, repetition, will make people respond.
16:05Evidence or social proof: key to audience building.
17:25Rewarding is giving: content, tips, insights, and other gestures.
19:00Get specific about how you help prospects and clients with clear offers.
21:075 ways to build your audience.

Want to be mentored by me? Write me: [email protected]

About André
For more than 20 years I have been recognized as an international expert in luxury providing worldclass insights. I have advised top brands around the world on being the best of the best. I often appear as a guest expert on television, radio, and podcasts, and have won numerous awards throughout my career. As a luxury expert I am often called on to comment on life's luxuries in both the grandest categories, and more modestly.

My insights are from highresults experience working in multiple luxury categories. My work bridges the gap in personal development, professional development, entrepreneurship and business leadership. I’ve authored a halfdozen books, a long list of audiobooks, videos, elearning programs, articles, and blog posts. My experience includes:

Revenue generation and growth for countless world class and entrepreneurial brands
The first mobile information service targeting High NetWorth Individuals
The first digital network for sports, entertainment, and hospitality arenas
The first affinity and membership programs for media brands
The most widely adopted methodology for Luxury Selling

My work such as the 21 Essentials of Selling Luxury has garnered a stellar reputation among luxury, and bespoke brands.    • Luxury Selling: The 21 Essentials  A...  

For luxury entrepreneurs and luxury sales teams I offer Luxury Lifestyle Advisor Certification training, a 10week intensive learning, mentoring, consulting, and community program, to help those in luxury grow highend enterprises with cuttingedge strategies. I also advise luxury sales teams from luxury brands large and small and advise emerging luxury brands on essential strategies that enable them to scale.

www.andretaylor.com
   / taylorinsight  
www.linkedin.com/in/andretaylor/
@theandretaylor