Get access to The SixFigure Strategist: https://bit.ly/levelupsfs

(Coupon code is now expired!)

—

Join TOFU, the premier content marketing & SEO community with 2,500++ members, for FREE: http://JoinTOFU.co

—

Summary

This workshop helps writers become strategists by focusing on five paths: new content formats, SEO, content operations, reporting and analysis, and strategy work. It addresses market challenges like AI competition and fewer jobs, aiming to empower writers to secure their careers. Tyler Hakes emphasizes learning Google Analytics 4 (GA4) and offers a course on creating an SEO content strategy with practical benefits.

Key Takeaways

• The current market presents challenges for writers, including competition from AI and a decrease in available roles.
• Moving into strategic work is a way to escape the race to the bottom and protect one's career.
• The five paths to leveling up as a writer include exploring new content formats, learning SEO, focusing on content ops, diving into reporting and analysis, and pursuing strategy work.
• Each path involves acquiring specific skills and applying them to advance in the field.
• Taking steps to learn and develop skills in these areas can help writers thrive in the industry.
• Learning Google Analytics 4 (GA4) is important for content strategists.
• Courses on Skillshare and by Bree Anderson from Beast Analytics are recommended for learning GA4.
• Tyler Hakes offers a course that helps learners create a fully formed SEO content strategy from scratch.
• The course provides handson experience and practical deliverables.
• There is a special offer for the course and the option to join the Mofu subscription tier.

Key Moments
[00:00] Introduction: Leveling Up and Escaping the Race to the Bottom
[11:30] Path 1: Exploring New Content Formats
[15:45] Path 2: Learning SEO
[25:03] Path 4: Reporting and Analysis
[29:17] Path 5: Diving into Strategy Work
[30:15] Paths to Becoming a Content Strategist
[31:44] Recommended Courses for Learning GA4
[33:34] Creating a Fully Formed SEO Content Strategy
[35:28] HandsOn Experience and Practical Deliverables
[38:49] Special Offer for the Course and Mofu Subscription Option

About Tyler Hakes

Tyler has been working in content marketing and SEO for over a decade. He’s worked in corporate roles, for agencies, and previously ran growth for a VCfunded startup. The team was able to scale from 0 traffic to a stream of more than 100,000 targeted visitors per monthand over 1 million total website userswithin about 1 year of launch. They achieved this organic growth almost entirely through content, SEO, and social media.

In 2016, he founded Optimist, a fullservice content marketing agency. As strategy director and principal, Tyler works with startups, SaaS companies, and other organizations to build sustainable growth with strategic content marketing and SEO.