How does a product marketer end up in the CEO seat?
Moving from being an analyst at Forrester to starting at BlueConic as a product marketer and doing many different jobs at the company over the years landed Cory Munchback the CEO seat.
Fully backed by the founder, Cory shares her remarkable journey from analyst to CEO, detailing the vital lessons learned and the strategies that have shaped her leadership.


Chapters
00:00 Introduction Unveiling the critical sales knowledge CEOs need to thrive in modern markets.
00:03 Female CEO Spotlight Kicking off with excitement for female CEOs and the fresh perspectives they bring to the table.
01:05 Welcome Cory Munchbach Introducing Cory Munchbach, CEO of Blueconic, and her unexpected career journey.
01:29 Exploring Blueconic Diving into what Blueconic does, its ideal customer profile, and how their tech drives business forward.
02:26 The Importance of Consumer Insights Discussing the necessity for brands to deeply understand consumer behaviors.
02:44 Cory's Path to CEO A look at Cory's progression within Blueconic and her transition to the CEO role.
03:02 From Analyst to CEO Tracing Cory's professional roots from Forrester Research to her leadership position.
05:03 The Lure to Blueconic Cory shares what drew her to join a fresh, dynamic startup and tackle new challenges.
06:07 The Marriage of Sales and Product Marketing Understanding how product marketing works in unison with sales to achieve success.
07:56 Initial Sales Struggles & Strategies Reflecting on early sales efforts and the push for establishing brand credibility.
08:05 Rapid Role Progression Cory recounts the various roles she adapted on her way to the top.
11:14 Cultivating Customer Success Emphasizing the need for focusing on customer satisfaction to drive sales and business growth.
14:15 Journey to CEO Cory's evolution within Blueconic and the responsibilities she accumulated along the way.
17:11 Cory's Role in Sales as CEO Outlining how the CEO's involvement can significantly impact sales initiatives.