Internal links are links from one page to another page on your website.

Internal links help:
People navigate your website.
Search engines crawl your website.
Distribute PageRank across your website.

This last point is crucial. PageRank is a metric that assesses the quality of a page based on the relevance and authority of the links pointing to it.

“Internal links are one of the most powerful levers you can push to grow your organic traffic.” – Kevin Indig

Are you wasting your time with SEO internal linking?

You’ve heard internal links are the answer to organic traffic growth, but that may not be the case.

After speaking with Kevin Indig, I came to a realization about internal links...

What Is SEO Internal Link Optimization?

I had heard about the power of internal links from experts with impressive careers.

They told me internal links distribute ranking power from one page to another.

These little text links could influence Google’s algorithm even between pages on your website.

You could add a link from one blog post to another and the one you were linking to would get a boost in organic traffic and rankings on Google.

I was hooked. I read everything I could on the topic. I watched presentations, read dozens of case studies, and even had the chance to speak to the foremost expert on internal links, Kevin Indig.

This is where I discovered the internal link audits. This gave me the ability to see internal links across thousands of pages. This opened my eyes.

What Is An Internal Link Audit For SEO?

Internal link audits show you how PageRank flows through your website.

They are great but often lead to paralysis without a clear roadmap.

Internal link audits are great for:

Discovering anomalies where you are wasting Google’s crawl budget.
Discovering pages which are rarely linked on the website.
Discovering pages which are linked to aggressively on the website, but don’t share the love.

You can separate your pages into PageRank wasters and PageRank hoarders. You will find more details on the internal link SEO audit and how to do an internal link here:

   • Internal Linking SEO Audit Using Scre...  

✅ How To Audit Internal Links

You will need all the pages on your website and the links coming to and from those pages.

Screaming Frog SEO Spider will give you exactly this:

Add your website to Screaming Frog. Go to Internal HTML and click "Export" to get a list of your pages and their internal links.

Add your website to Ahrefs or SEMRush to get backlinks and referring domains for your pages.

Now, you can understand the flow of PageRank throughout your website and channel it towards your most profitable pages.

SEO interlinking and advanced internal linking is critical for SEO success. Kevin Indig has created the idea of a TIPR SEO audit for internal links that gives the best SEO internal linking strategy for your website, ecommerce or otherwise.

I hope you learned how to use internal links for SEO and are prepared with an SEO strategy that gives you the internal linking best practices for SEO and how to take internal backlinks with in. We didn't mention too much about using SEO silo internal linking and interlinking, but we will go deeper into internal link silos and internal linking cluster (topical clusters) in our next video!

Chapters:

0:00 Who Is Kevin Indig?
1:00 TIPR Internal Link Audits
4:32 The Benefits of Internal Links
5:22 SEO PageRank and CheiRank
7:44 How To Use Internal Links With TIPR
8:20 The Robinhood Principle of Internal Linking
10:00 Internal Link Case Studies
11:00 Integrator vs. Aggregator Websites
11:54 Internal Links for Ecommerce
13:18 Contextual Links vs. Modular Links
16:00 Internal Link Optimization At Scale
18:03 How Important Is Internal Linking?
20:20 Internal Links for Local SEO
22:35 Internal Links vs. Backlinks
24:00 Prioritizing SEO Campaigns
25:05 When To Do Internal Linking
26:00 Internal Linking For Small, Medium, and Large Websites

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