Joseph and the Amazing Technicolor Dreamcoat | VHS | Television Commercial | 2000

Joseph and the Amazing Technicolor Dreamcoat is a musical with lyrics by Tim Rice and music by Andrew Lloyd Webber. The story is based on the "coat of many colours" story of Joseph from the Bible's Book of Genesis. This was the first Lloyd Webber and Rice musical to be performed publicly (the first, The Likes of Us, written in 1965, was not performed until 2005).

The show has little spoken dialogue; it is almost entirely sungthrough. Its familyfriendly story, familiar themes and catchy music have resulted in numerous stagings. According to the owner of the copyright, the Really Useful Group, by 2008 more than 20,000 schools and amateur theatre groups had staged productions.[1]

Joseph was first presented as a 20minute "pop cantata" at Colet Court School in London in 1968, and was published by Novello and released by Decca Records in 1969. After the success of the next Lloyd Webber and Rice piece, Jesus Christ Superstar, Joseph received stage productions beginning in 1970 and expanded recordings in 1971 and 1972. While still undergoing various modifications and expansions, the musical was produced in the West End in 1973, and in its full format was recorded in 1974. The musical was mounted on Broadway in 1982. Several major revivals, national tours, and a 1999 straighttovideo film, starring Donny Osmond, followed.