An immediate understanding of the possibilities of digital technology and the Internet powered Sutherland’s meteoric rise. He continues to provide insight into advertising in the age of the Internet and social media through his blog at Campaign’s Brand Republic site, his column “The Wiki Man” at The Spectator and his busy Twitter account.

From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory Sutherland has created his own brand of the Cinderella story. He joined Ogilvy & Mather’s planning department in 1988, and became a junior copywriter, working on Microsoft’s account in its preWindows days. An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx