Your amazing online course deserves a sales page that gets students to smash the buy button. In this video, we’ll share the MUST HAVE elements of an effective sales page and how to make one that actually converts.

#effectivesalespages #onlinecoursesalespage #onlinecourses

TIME STAMPS:
Intro 00:00
Sales funnel 101 00:53
Awareness 01:20
Interest 01:44
Decision 02:05
Action 02:26

Main section 02:53
Selling sections 04:29
Instructor bio 05:34
Breakdown of course content 06:07
Testimonials & case studies 06:31
Email list, preview content, or free trials 06:59
Frequently asked questions 07:26
Final call to action 07:55

SUMMARY:
Sales Funnel 101
Awareness
*Awareness happens outside of your sales page through advertising or marketing.
*Can optimize awareness through SEO
Interest
*Look for ways to instill trust and build a relationship
*Elements that fulfill interest:
Main titles and subtitles
Images and videos
Selling sections
Instructor bio
Email list
Free trials & previews
Testimonials
Decision
*Answer specific questions and provide more details
*Elements that fulfill decision
Breakdown of course content
Testimonials and indepth case studies
Frequently asked questions
Action
*Make it obvious where and how the customer can opt in
*Make it easy for them to purchase
*Elements that fulfill action
Purchase and enrollment buttons
Call to action

Elements
Main section at the top of the page
*Course title
Should speak to the end result and for whom
Be specific
*Subtitle
Get more detailed about your solution
Tell potential students what sets your course apart
*Images
Related to course content
Features course content
Depicts a successful story
*Video
Much more engaging
Conveys more information
Builds "know, like, trust" factor
*Purchase button
Make it clear what you want them to do (buy your course)
Selling section
*Title should speak to a specific pain point
Learn about pain points from email newsletter replies, blog or social media comments, or by listening to the audience of another influencer
*Body text talk about how your course addresses that specific pain point
*Image or video speak to the specific pain point
*Enrollment button provide another opportunity for students to opt in
Instructor bio
*Build affinity
Talk about who you are and why you're qualified
Share a personal story about why you made your course
Include interesting personal information
Breakdown of course content
*Course structure
*Lesson titles
*Mediums
*Lesson lengths
*Include an enrollment button
Testimonials and case studies
*Provides social proof
*Case studies go deeper into the story
*Potential students can imagine results for themselves
Email list, preview content, or free trials
*For people who are still on the fence, these can be great ways to maintain a relationships after they leave your sales page
Frequently asked questions
*Overcome sales objections
*Address specific questions
How long is the course?
Is there a refund policy?
Final call to action
*Make a strong final appeal
*Colorful background, bold title, big button
*Share promotions or limited offers

RESOURCES:
This is a great breakdown of how sales funnels work (article and video): https://thrivethemes.com/salesfunnel/