In today's marketing landscape, agencies often rely on traditional methods like cold emails and purchased lists alongside targeted marketing strategies. However, the potency of live events cannot be overlooked.

In this video, I delve into the effectiveness of monthly webinars within my agency. These webinars serve not only to expand our database but also to cultivate meaningful connections with our audience.

Forget about the typical 30minute webinar where a mere fraction of the time is dedicated to valuable content while the rest is a sales pitch. We prioritize topical webinars that offer genuinely helpful insights. Our goal is for attendees to walk away having gained actionable knowledge to propel their businesses forward. In this way, we lead with VALUE, which is much more critical when you don't want to be seen as just another sales guy, but rather a seasoned expert who wants their business to succeed.

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