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Ever wonder why your content strategy isn’t converting? Most strategies focus on the awareness stage of the marketing funnel, and while this might get you a lot of traffic, your conversions might be low.

Discover what you can do to focus on prospects with a high buying intent.

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This is an excerpt of our free course on Semrush Academy: How to Boost Lead Generation with SEO. Enroll in the full course for free here ▶ https://www.semrush.com/academy/cours...

Check out more from Semrush Academy    • How to Find Untapped Keywords (and ge...  

Here's a breakdown of this video:
00:00 Intro
00:14 A concept that leads content strategies astray
03:04 How to find bottom of the funnel keywords
09:17 Example walkthrough
14:00 What to be wary of when doing keyword research

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