The talk focuses on sharing Boni's experiences/learnings using HARO (Help A Reporter Out) Platform for link building. His team has been using this platform for four years now and they have earned links from MSN, Readers Digest, Business.com, Hunker, Yahoo, etc.
* What HARO is & its benefits,
* 3 steps to get started with HARO,
* Examples of links earned and pitches sent to journalists,
* Tracking & reporting template (that Boni's team uses internally),
* Setting the right expectations (we will share realistic numbers/links you can earn by performing this activity over 1 3 months),
* Q&A.

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00:00 Introduction
06:00 Links You Can Get: Examples
11:53 Understanding HARO and Its Benefits
17:05 3 Steps to Get Started with HARO
33:40 Reporting and Tracking Template for Link Building
38:05 Setting the Right Expectations
46:15 Productivity Hacking Books for Link Building Efficiency
47:50 Link Building Tips and Expectations for Travel Industry
49:35 Outsourcing Content Writing
51:20 Sending Subject Matter Credentials with a Pitch
53:00 Does Your Site’s DR Affect Pitch Conversions?
54:10 How Many Times to Follow Up
55:00 Alternatives to HARO
57:06 Types of Pages Journalists Link to
59:50 Do You Need the Paid Version of HARO?
01:00:45 How Many Queries to Respond to per Week?