In this video, I explain how I use local SEO for clients in multiple locations. The Local SEO strategy I have breaks into two parts. The first part is traditional onpage SEO, which includes building pages, writing title tags, interlinking pages, optimizing the images, and more. The second part of the strategy comes down to Google Maps, Bing Maps, and Apple Maps. Each of those 3 (Google My Business, Bing Places for Business, and Apple Business Connect) is critical in ranking in the map pack for localintent searches. Google My Business (Google Maps) accounts for about 90% of the search traffic, with the majority of the focus on each month.

I focus on categories, descriptions, services, products, updates, photos, and reviews for Google My Business and sync those changes into Bing Places for Business. Finally, with Apple Maps, I tend to write a description and upload photos to the platform. As of 2024, there isn't much for me to do with Apple Maps.

The heat map results come from Local Falcon, my goto local SEO tool. I can trend the results for each location for my client, which helps me see if the Local SEO strategy for each location is working.

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