In this video I share with you
The Evolution Chart Of Marketing Mastery
The difference between Google Ads & Facebook Ads (which is better?)
The best traffic channel so use when starting out
The Secrets of paid advertising to generate wild scale for your business

Most people are just "primates" when it comes to marketing—they might run some google ads or try out facebook ads, but they never evolve their marketing to the next level. This is a huge mistake as there is so much opportunity to really scale and grow your business.

In this video I explain each step of the evolution of marketing mastery, and when you should be looking at moving to the next stage, adding additional traffic channels. I also explain what to expect (and what you need to understand) at each level of marketing mastery. By watching this video, you'll be a huge step ahead of your competition who are just trying to figure things all out by themselves.

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0:00 Introduction
0:24 EVOLUTIONARY MARKETING MASTERY
2:50 TOTAL ADDRESSABLE MARKET (TAM)
3:14 THE BROADER THE SEARCH TERMS, THE LOWER THE CONVERSION RATE
3:55 YOU NEED TO GRADUATE FROM BEING ON JUST ONE TRAFFIC CHANNEL
4:34 MARKETING TO COLD AUDIENCES REQUIRES A DIFFERENT LEVEL OF SKILL
7:44 MATURE AD PLATFORMS HAVE HIGHER COSTS PER CLICKS
10:28 START BY MASTERING SELLING ONE SERVICE ON ONE SPECIFIC CHANNEL
11:10 THERE IS GOING TO BE A POINT OF DIMINISHING RETURNS
11:50 EXHAUST THE SCALE OF ONE TRAFFIC CHANNEL BEFORE ADDING OTHERS
15:35 DON'T EXPECT THE SAME JOURNEY AS YOUR FIRST CHANNEL
17:18 TRY DOUBLE THE AD SPEND EVERY MONTH TO SEE WHAT HAPPENS
17:32 DEVELOP THE SKILLS AND BELIEFS REQUIRED TO MAKE IT WORK