Making videos, podcasts, or blogs could be just what your career as a programmer needs. But it could also be a complete waste of time. Many programmers become influencers, but there are two very different reasons for doing so.

In this episode, I share the difference between being a pure influencer, or posting online for content marketing. Content marketing is helping people solve some problem they have with your content to encourage them to consider doing business with you.

If you're considering working for yourself by starting a software product company, becoming a consultant or freelancer, or selling courses on software development or engineering becoming an influencer through content marketing is the key to making sales and actually having a business.

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CHAPTER MARKERS

0:00 Introduction

1:27 1. The 2 Purposes of Online Content
1:31 1.1 For Social Status and Influence
3:49 1.2 Demonstrating Competence

6:09 2. How Content Marketing Helps Your Career
6:14 2.1 Getting a Better Job
7:38 2.2 Sell Products and Services

10:03 3. 5 Myths of Content Marketing
10:12 3.1 Your Ideas Must Be Original
12:31 3.2 You Have To Post Everywhere
13:40 3.3 You Have To Post All The Time
17:04 3.4 You Should Post a Variety of Topics
20:40 3.5 You Must Post in All Mediums

23:51 4. Building a Business Through Content
24:13 4.1 Give Away Something Valuable
26:37 4.2 Have a Contact Form
29:40 4.3 Get Referrals Through Shares

32:53 Episode Groove

#influencer #programming #contentmarketing