Ever try to sell someone on why you're the right person for them to hire in tech? Or maybe you have a software product or offer freelance IT consulting services you need to sell? I'll bet you've run into the situation where the other person you're talking to doesn't seem to "get" why you're the best solution to their tech problems.

In this episode, I share what I've learned through digital marketing about how to really connect with the person you're convincing in tech, so they can understand the value you offer and buy your idea. This can help you escape the corporate grind and work for yourself as an entrepreneur, consultant, coach or sell courses. But it can also help you with the everyday challenge of convincing software architects, managers, and anyone you work with to support any idea you have.

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https://healthysoftwaredeveloper.com/...

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CHAPTER MARKERS

0:00 Introduction
3:02 Episode Outline
4:25 1 How Aware Is Your Prospect of The Problem?
5:10 1.1 Problem Unaware
7:27 1.2 Problem Aware
9:46 1.3 Solution Aware
10:43 1.4 Ready to Buy
13:46 2 How Well Do You Know Your Prospect?
14:44 2.1 Basic Demographics
16:12 2.2 IndustrySpecific Demographics
18:21 2.3 Psychographic Profile
21:29 3 Are You Selling To The Right Prospect?
21:37 3.1 Who's The Ultimate Buyer?
23:52 3.2 What's The Prospect's Budget?
25:47 3.3 How Urgent Is Solving The Problem?

#technology #sales #marketing