How I set up $1,500 mowing days for our lawn crew. The name of the game in residential mowing is route density. Everyone knows this, but what are the actionable steps you can take to actually move the need forward? Postcards, truck wraps, and social media are the best ways to build route density. Sure you can get clients from all over town through your website, but that's not where the magic happens. The magic happens when you start stacking houses on top of houses and completely dominate a street, then over time, completely dominate a neighborhood. In this video I'm showing you how I do it. If you want some more help, be sure to check out turf pros academy below.

https://www.turfprosacademy.com is a mirror image of the business model Jonathan used to build Florida Turf Pros. If you're looking to start your own lawn care business, or if you feel like your lawn care business should be more profitable than what it is, this is the course for you.

My 3 Favorite Lawn Care Tools:

For Pruning: Dewalt Hand Saw https://amzn.to/3hCWYPJ
Best Multi Tool: Leatherman Skeletool https://amzn.to/34n8YlV
Best Boots: Merrell Foresbtound https://amzn.to/3sXaCoo

My Story:

In 2016 I had been in law enforcement for almost 7 years.

I was not in control of my schedule, I was hardly making any money, and I was away from my family working nights and holidays. I was capable of more,, and I was silently suffering. I knew I was selling myself and my family short.

I started Florida Turf Pros as a side hustle in 2016 before going full time in 2017.

My lawn business changed my life. I control my own schedule, my own income, and I am proud of what I have built.

On this channel you will learn the steps I have taken (and am still taking) to have a lawn care business that serves ME and my family’s needs.

We are a small owner operated company (2 full time mowing trucks/crews, and now a sod installation division).

If you are interested in starting a lawn care business this channel will provide the direction.

This really is a great industry to be in…

And I hope that by documenting my journey it will help you too.