The town of Blowing Rock takes its name from an unusual rock formation which juts over 1,500 feet above the Johns River gorge. Due to the rock's shape and size, wind currents from the gorge often blow vertically, causing light objects to float upwards into the sky.
Another tourist attraction in Blowing Rock is the Tweetsie Railroad theme park, which is home to the only operational narrowgauge railroad in North Carolina. Tweetsie Railroad operates a variety of narrowgauge railroad equipment, including East Tennessee and Western North Carolina Railroad Locomotive No. 12, a steam locomotive built for the original ET&WNC Railroad in 1915. Visitors to Tweetsie can ride the train for 3 miles (5 km) and enjoy the mountain scenery; the park also contains traditional amusementpark rides and attractions. Other attractions in the Blowing Rock area include the elegant and historic Green Park Inn, Mystery Hill where visitors can experience a natural gravitational anomaly that causes objects suspended in mid air to take more force to move one direction than the other Mystery Hill is also home to the Moon and Irene Mullins Arrowhead Collection with over 52,000 arrowheads on display, the Blowing Rock Country Club, and the Blowing Rock Art & History Museum.

On the nearby Blue Ridge Parkway is Moses Cone Memorial Park, which offers scenic views of the surrounding mountains. The park contains the Moses Cone Manor and Estate, and features two large lakes surrounded by forests and trails. These trails wind for miles, and were once carriage trails for the Cone family. Adjacent to the park is the Blowing Rock Equestrian Preserve, where visitors can board their horses convenient to the trails; there are 25 miles (40 km) of riding and carriage trails in the park.

Annual festivals and events in Blowing Rock include the "Art in the Park" festival, a monthly summertime (MayOct) event in downtown Blowing Rock where artists set up booths to sell their work to tourists; the Fourth of July festival and parade; Blowing Rock Winterfest in November; the Blue Ridge Wine and Food Festival in April; Christmas in the Park and Lighting of the Town festivities, including a Holiday Parade; the Symphony by the Lake at Chetola Resort; and the Blowing Rock Charity Horse Show which has been a tradition for 84 years. It is the longest continuously run horse show in the United States. The show features some of the best horse riders in the Eastern United States.