Google Ads are driving more and more traffic to your website, but you would love to provide a deeper insight into your users’ activity as you want to understand the performance of your campaigns.

This is crucial for your optimization process and is possible with the help of conversion tracking. Usually, you would expect a developer to set it up for you, but in this tutorial we want to show you how you can easily deal with it on your own, using Google Tag Manager.

We will start with a simple setup so that you can learn all the steps and then make it a bit more complex by tracking dynamic values. Are you excited to explore? So click the Play button ;) Please do not forget to subscribe as in this way we can spread the knowledge in the community.

Links:

Tag Assistant: https://chrome.google.com/webstore/de...

GTM tutorial:
   • Google Tag Manager for Beginners 2023...  

Datalayer Checker: https://chrome.google.com/webstore/de...

Lorem Fill: extension:https://chrome.google.com/webstore/de...

Data Layer: https://support.google.com/tagmanager...

How to Install GTM (Article):
https://measureschool.com/installgoo...

How to Install GTM:
   • How to Install Google Tag Manager | L...  

GTM4WP
https://wordpress.org/plugins/duracel...

Attribution Models Documentation
https://support.google.com/googleads...

Are you a reader more than a video person? Check this out https://measureschool.com/googleads...

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OUTLINE

00:00 Introduction
00:18 What is a Conversion?
02:50 Creating a Conversion in GAds
09:59 GTM Conversion Tracking Setup
12:22 Testing the GTM Implementation
14:40 Data Layer
17:55 Data Layer Variables
20:10 Setting Up a Tag
22:25 Adding a Trigger
23:04 Conversion Testing
24:55 Outro