This 30 minute video is an overview of the Google Ads account structure. It details how the Account level, Campaign level, Ad Group level, and Keyword level of the hierarchy work together.

There is also a review of key metrics for Paid Search, as well as some considerations for landing pages and constructing search (text) ads.

For more free resources about Google Ads, Google Analytics, Google Tag Manager and more, check out the Root and Branch group site.

https://www.rootandbranchgroup.com/

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