In her 99U talk, ‘data humanist’ and Pentagram partner Giorgia Lupi offers a look into the farreaching applications of her work in data and design, from corporate (an ARpowered map for Starbucks retail stores) to institutional (a sitespecific visualization of a MoMA exhibition) to personal (an interpretation of a child’s life with chronic illness). Giorgia encourages creatives to harness data as a design tool, while respecting human privacy and experience in their output.

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99U brings you the best of the creative world through the lens of design and the people and work who are shaping it.