In this video, we talk about the rise of personality branding online and how the internet (especially gen z) has been monetizing their hobbies and lives online at the sacrifice of genuine authenticity and connection. We're currently in a time where everyone is a brand, everything is 'under surveillance' and fewer and fewer things are authentic anymore.

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Timestamps:
0:00 intro
2:54 the personal branding of it all
3:40 what's the situation?
7:59 not monetizing your hobbies
12:27 why do we do this?
17:46 this is nothing new
19:15 is this harmful

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