[Free Download] Steal our insights to create a winning social media strategy ➡ https://clickhubspot.com/gvee

Gary Vaynerchuk is challenging the traditional mindset of business and marketing.

Kipp, Kieran and guest Gary Vaynerchuk (VaynerX) dive into the importance of organic social media. Learn more Gary’s revolutionary insights on why staying ahead of market dynamics is crucial in the everchanging landscape of business and marketing, why traditional Fortune 500 companies are falling behind, the significance of understanding micro consumer segments, and the rise of social influencers.

Preorder Gary’s book, “Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”: https://a.co/d/gEmj0HX

Mentions
Gary Vaynerchuk https://garyvaynerchuk.com/
VaynerX https://vaynerx.com/
Vaynermedia https://vaynermedia.com/
Web 2.0 https://en.wikipedia.org/wiki/Web_2.0
Wine Library https://winelibrary.com/
Gary’s Ted Talk https://www.ted.com/talks/gary_vayner...
Get HubSpot's Free AIPowered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/3j3

Timestamps
00:00 Successful talk, memorable moment at Web 2.0.
04:46 Wine Library, 16 years of dedication.
09:00 Standing out by being contextual in communication.
11:29 Gary, addressing strategyhungry marketers and his book.
14:53 Raising capital is more challenging in 2024.
19:10 Adapting to change, tough luck for some.
20:06 "Change in business inevitable, embrace it."
23:51 Frustration with ecosystem, superhero syndrome, inspiring change.
26:18 Move fast, be relevant, don't please everyone.
29:24 Understanding firstsecond video impact, creative comments, consumer segmentation.
35:26 Targeting young males at Universities.
38:18 Create and repurpose organic content for marketing.
40:37 Viral TikTok drives marketing strategies for companies.
45:28 Marketers need AI skills for the future.
46:18 Trademark and copyright issues remain unsettled.
51:52 Seeking fame through flashy lifestyle posts is empty.
55:38 15 years of social media progress.
56:29 Hollywood executives failed to recognize Netflix's impending dominance.

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Host Links:
Kipp Bodnar,   / kippbodnar  
Kieran Flanagan,   / searchbrat  

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.