Meta have rolled out another big change that will impact how we implement Facebook ads retargeting moving forward.

If you haven't seen it in your Meta ad account already, it's called Advantage Custom Audiences, and it will allow Meta to show your ads to people outside your Facebook custom audiences. At the moment it's still optional, but will it be that way forever?

There are situations where enabling advantage custom audiences for your facebook ads retargeting could be beneficial, but there are also situations where you definitely would not want to use it. Find out what those are in this video.

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   • Facebook Ads Retargeting is Changing ...