In this interview I sat down with Jason Barnard, the literal writer of the book on Entity SEO We had a long discussion about entities, topical authority, AI and much more.
Follow Jason on X / jasonmbarnard
Thank you to our sponsor, Fery from Search Intelligence:
https://searchintelligence.co.uk/
Timestamps:
00:00 Episode Intro
01:27 Introduction
01:54 Beginning of SEO Career
03:27 Google's Understanding of Entities
05:32 Google's Documentation and Marketing
08:33 Google's Recognition of Expertise
09:09 Sponsored Message
10:19 Evolution of Google's Knowledge Base
12:54 The Killer Whale Update
16:39 The Future of ML and AI
20:51 The Problem of Duplicate Entities
21:49 The Importance of Being Recognized by ChatGPT
23:35 Discussion on AI and Hardware Evolution
25:16 Manipulating Google and ChatGPT
29:49 The Future of AI and Quantum Computing
33:57 The Role of Links and Entities
40:04 KaliCube Pro System and Entity Equivalents
43:46 The Impact of Being an Entrepreneur
44:12 Conclusion
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